TEDxGDUT

An experience design project aims to spread and amplify ideas effectively.

Role

Video Producer
Experience Designer
Graphics Designer

Team

Tsahao Yu
Samson Hau

Duration

Aug 2018
4 weeks

Theme

Context

We the millennials are living in the age of ubiquitous technological evolvements. The digital technology use has both positive and negative impacts; it makes people get connected anywhere and anytime, and also causes distraction and anxiety; the online information online cultivates diverse interests, and also causes a lack of collective value that unites people together. Therefore, through this TEDx event, we want to address the issues and concerns that young people may have today, in order to help them find the meaning and purpose of their lives.

References:
1. Davenport/Kirby, Only Human Needs Apply (Harpers, 2016)
2. James Bridle, New Dark Age (Verso, 2018)

3. Social Anxiety in the Digital Age
4. Workers Feel More Stress and Anxiety Than Ever Before

 

Interview

After identifying the general social problems, we started a round of internal interview within our organizing team to narrow down the specific topics we want to choose.

  • “Sometimes I cannot motivate myself to study a new skill”

  • “As a college student, I don’t have a clear vision about future career.”

  • “I find myself easily get distracted.”

  • “I wonder how should I participate myself into changing the world.”

Insights

Based on the in-person interview and discussion result, we find several areas in which young people want to seek answers. Our public relation team started their work to reach out to speakers that fit in these areas.

Final TEDx Talks

Ten Lessons for A Successful Career – Dick Lo
Stick to Your Interests – Yanan Han
Travel Together – Lily Yang
Waiting for One Day that Makes Me Cry – Qiang Chen

Summary

After the ideation and interview, the theme of TEDxGDUT event is finalized into one powerful and memorable word: seek.

SEEK

We are living in an age where everything is rapidly changing. Humans benefit from this but sometimes feel overwhelmed and lost. We the young people need to seek the purpose of our lives, and become spiritually stronger selves.

Video

Objective
I am responsible for the video production. Apple’s intro videos for their events are impressive, which bring up the values of Apple and sometimes give some hints of the upcoming event. I want our intro video can work similarly, set the mood and bring it up!

Plus, video is a powerful media to spread ideas, particularly montage videos, as they can include rich information. The intro/trailer video is effective to advertise our conference on social media.

Production

The intro video aims to promote our TEDx conference topics – motivation, personal development, and social responsibility.
To select the video clips, I chose some from my 2018 movie catalog and also picked some news clips. The final production starts with some struggles in life, then people found hope and possibilities, and ends by being motivated and bravely moving on. The contents include the speech against Gun Violence and Mass Shootings, emission of SpaceX, Bolt’s last run and many more.
The video was presented as the beginning of the TEDxGDUT event, and was also spreading on social media.

Graphic Design

Logo

Following the TEDx Design Guideline, we created logos for our organization. 
Logo under black backgrund is primarily used because black represents the unknown future. For printing purposes, we use white background for better readability.

Poster

Ideation

Focusing on our theme SEEK, we started explore visual designs and expression.

Revisit

We sent our initial drafts to the internal group to ask for opinion. The response is overall positive, and some staff really love the fifth and sisth ones. However, we realized that the posters simply echo the word “seek” by manipulating the geometric shapes without providing richer meaning.

Thus, we scraped the current posters and started over. This time, we decided to tell a story just like what we did in the intro video, where people get lost in the maze but there is always a bright future at the exit, as long as they don’t give up. As a result, the poster and the intro video consistently reflect the theme of our event, which we believe will make the conference more influential and memorable.

Social Media(Wechat) Layout and Design

Badge